Merlin Entertainments has announced that LastMinute.com will be the new headline sponsors of the London Eye.
The new sponsorship will be Launching in February 2020. Both the wheel and River Cruise will be rebranded. The attraction itself will turn pink in lastminute.com colors.
Replacing Coca Cola as sponsors General Manager Sunny Jouhal had this to say:
“The London Eye has been an iconic and world-famous part of the city skyline for almost 20 years and is a ‘must-do’ for visitors to the capital,”
CEO of LastMinute.com Marco Corradino had this to say on the collaboration:
“We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can’t wait to help make this unique part of the London skyline a bit more pink from 2020 onwards.”
News courtesy of Merlin Entertainment
