Blackpool’s Pleasure Beach Resort has announced it will begin its season early for the second year in a row – as part of a resort-wide commitment to extending the Blackpool season.
Just like they did at the start of 2025 the park will be opening Nickelodeon Land throughout February half term at £25, much less than the usual standard eTicket.
But it’s the return of the ‘Adventure Package’ that is expected to be the biggest hit with families: For £40.00 per person, it includes a Nickelodeon Land eTicket, entry to Ripley’s Believe It or Not!, a round of Adventure Golf and a skating session at Pleasure Beach Resort Arena with free skate hire.
Families can choose any day of the half term period to carry out each of the four activities and they don’t need to be redeemed the same day, making it easier to keep children occupied over the school break.
The package represents savings of more than 50 per cent, as booking each adventure individually would usually cost £82.00.
Pleasure Beach Resort’s extended season was trialled in 2025 as part of a wider bid to attract visitors to Blackpool all year round, and was considered a success.
CEO of Pleasure Beach Resort, Amanda Thompson OBE, said:
Last year was the first time in over ten years that we opened for February half term and it exceeded our expectations.
As a resort, it’s important we come together and remind people that Blackpool really is open for business all year round. The Illuminations have only just been switched off and we’re already gearing up for what’s next, with February half term a key trading period for the town.
Families are always looking for cost-friendly activities at this time of year, and where better to make memories than here in Blackpool. The ‘Adventure Package’ takes the stress out of planning activities over the school break, too.
Nickelodeon Land has 12 themed rides, including Avatar Airbender, Krusty Krab Order Up, Dora’s World Voyage, and two wooden rollercoasters.
There will also be the chance to meet and take photos with family-favourite characters such as the PAW Patrol Pups, Skye, Marshall and Chase, and the gang from SpongeBob SquarePants.
Pleasure Beach’s full season will kickstart on March 7 and this year will mark 130 years of operation and to celebrate the park will be welcoming its latest ride, Aviktas.
The ride will open this spring as the UK’s tallest gyroswing.
Intamin will deliver their usual high-quality offering to the Blackpool result with lap restraints instead of the over-the-shoulder restraints that usually feature on similar Gyroswings around the world by other manufacturers.
This is going to be be a very special ride for the park and with a snake-themed lore the park are weaving it’ll be interesting to see how that expands the backstory of the ride and if River Caves will in anyway shape or form be linked to the ride when it reopens after an ongoing reimagining.
Standard eTickets, Nickelodeon Land eTickets, and the Adventure Package can be booked online now at www.pleasurebeachresort.com
