Sally Dark Rides has entered a marketing partnership with Cloudco Entertainment to bring Care Bears the dark ride experience to the attractions marketplace.
Introduced in 1982 through products, greeting cards, animated shows and films Care Bears is a very popular and endearing children’s property.
This family-friendly dark ride will take guests aboard a moving cloud car and immersed in a bright and colourful environment.
Special effects, sounds, smells, themed lighting and hand-crafted set pieces will all be featured in addition to Care Bears animatronic characters.
Lauren Weaver, VP of business development and marketing, Sally Dark Rides said:
We are incredibly excited at the opportunity to bring the world of Care Bears to life by way of an immersive dark ride attraction. For over four decades, the Care Bears have been a part of our lives through animated series, movies, top-selling toys, and more.
With storylines centered around caring, sharing, and treating others with respect – Care Bears is just one of those brands you want to wrap your arms around and hug. With such worldwide popularity from kids and adults alike, we see incredible potential with this nostalgic, huggable, colorful, and inclusive brand.
We whole-heartedly believe this family dark ride would be successful in any theme park or entertainment center around the world.
Robert Prinzo, Head of Global Licensing at Cloudco Entertainment said:
The Care Bears have always been about bringing joy and fun to both the young and the young at heart. Sally Dark Rides’ expertise in creating immersive experiences is the perfect canvas to bring the colorful world of Care-A-Lot to life.
We’re excited to see the Care Bears’ message of sharing and caring expand into a dynamic attraction where families can engage with the Care Bears in a whole new way.
Sally Dark Rides is always looking for new ways to transport guests to new places and environments and with the ongoing Spongebob project and now the partnership with Cloudco the future is looking bright for Sally Dark Rides and IP collabs moving forward.
Stay tuned for all Care Bears the dark ride news here on Lift Hills and Thrills.
