A multilevel indoor Hot Wheels E-Karting experience for kids and adults will be coming to the brand new SEVEN project and will feature in six cities around Saudi Arabia in this very exciting new partnership with MATTEL.
MATTEL is a multinational toy and entertainment company that announced the partnership today as SEVEN continues to bolster its portfolio with a variety of brands.
Creatively providing a fun experience the Hot Wheels e-karts will help develop the skills and confidence for kids (and big kids) alike to take on the world.
Saudi Entertainment Ventures (SEVEN) is part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity and will consist of 21 entertainment destinations providing world-class entertainment experiences. The upcoming projects are located in 14 cities across the Kingdom including Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraydah, and Tabuk.
Six locations will be getting the Hot Wheels treatment with an e-karting venue located in Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
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Damien Latham, Chief Attractions Officer at SEVEN, commented:
“We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions.
Hot Wheels’ captures the challenger spirit, inspiring everyone to reach their full potential,” Josh Silverman, Chief Franchise Officer at MATTEL said. “This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”
SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations in 14 cities around the Kingdom, which will provide unique and innovative world-class entertainment and global partnerships from within the sector.
Along with all of the recent additions to the SEVEN portfolio (check them out HERE) this brand new Hot Wheels addition further brings much excitement to this vast entertainment project.
