After a reimagining and a brand new cylinder the ride formerly known as Ice Blast is back with a brand new paint job and a brand new name along with an opening date!
Launch Pad will be officially reopening in less than two weeks to the public as the 210-foot S&S shot tower will be back in action catapulting visitors to space on Wednesday, May 7th at speeds of up to 80mph.
The ride promises to give riders “epic moments of weightlessness, a thrusting G-force, and a stomach-dropping descent.”
CEO of Pleasure Beach Resort, Amanda Thompson OBE, said:
“After months of hard work we’re thrilled to now be unveiling Launch Pad to the public. Our team has poured so much creativity, passion and expertise into this bold re-imagining, and I can’t wait for guests to experience it in two weeks’ time.”
“From the 7th May, anyone brave enough to take to the skies will have the opportunity to launch 210 feet into the air at maximum power. It’s time to get ready for lift off.”
Pleasure Beach are ready to put the brand new 210 foot cylinder to the test which will revolutionise the ride experience completely.
With a pressure of 105 PSI it means that each square inch inside the cylinder is experiencing a force of 105 pounds.
At the time of its installation, Karl Murphy, director of engineering explained:
“The higher the pressure, the greater the build-up of kinetic energy. By increasing the PSI we’ve increased the force, and therefore the acceleration of speed is greater, meaning riders will feel a huge difference and shoot to the sky with more power than ever before.”
An engineer from S&S, the ride’s manufacturer, also flew over from the United States of America to help oversee the cylinder’s installation.
Ice Blast has been closed since the end of the 2023 season and it’s great that it’s been given a new lease of life for 2025.
It is the latest stage in Pleasure Beach Resort’s “period of evolution”, which has seen bosses announce the arrival of a brand new £8.72M Gyro Swing, opening in 2026.
This year, Pleasure Beach has also introduced new ticket options, including tickets that reduce in price throughout the day, discounted two-day passes, and Nickelodeon Land only tickets for £25.
The best value eTickets can be booked in advance online at
