Yorkshire based theme park Flamingo Land this week became Leeds United sleeve sponsor ahead of the 23/24 season in the Championship.
After a dire season for Leeds fans that saw them relegated back to the Championship it was this week that an expanded partnership was announced with local theme park Flamingo Land from the beginning of the 2023/2024 season.
This landmark sponsorship is down to the Sky Bet Championship permitting official sleeve sponsors for the first time and Flamingo Land have been the academy players front of shirt partners previously during the 2011/12 season.
This new deal will see the Flamingo Land branding on the sleeves of both Leeds United men’s and women’s first teams along with academy playing kits.
A statement read:
As Yorkshire’s ultimate theme park attraction, with an award winning zoo and luxury resort village, Flamingo Land is the perfect destination for family days out, holidays and short breaks.
Leeds United will work with Flamingo Land to drive brand awareness by executing bespoke partnership activation campaigns, along with providing exclusive fan offers for experiences at both Flamingo Land and Elland Road.
Gordon Gibb, CEO of Flamingo Land commented:
“Flamingo Land first sponsored Leeds United’s Academy 13 years ago and have enjoyed a fantastic relationship with the club ever since. Flamingo Land remains committed to assisting and supporting regional sports from grassroots level to professional organisations. We are extremely proud to be on Leeds United’s new first team kit and wish the team all the very best in their efforts to get back to where this club belongs.”
Paul Bell, executive director at Leeds United added:
“This is the first season the EFL have allowed clubs to obtain an official sleeve partner and we are delighted to have expanded our partnership with Flamingo Land. We look forward to working with Gordon and his team across the season and providing our supporters with some great offers to visit the attraction. ”
Fans can choose to replicate the first team kit by applying a Flamingo Land logo on the sleeve of the shirt that the club will apply for free when supporters choose to personalise their strip shortly after they go on sale.
For more information about Flamingo Land and to book, please visit: www.flamingoland.co.uk
