Parques Reunidos and Paramount join forces to create a strategic partnership to bring new and immersive experiences to Parques Reunidos portfolio.
Parques Reunidos, a leading operator of leisure parks, and Paramount, one of the world’s leading media and entertainment companies have come together to mark a significant milestone of developing Paramount-branded content offering visitors a wider range of thrilling rides, experiences and entertainment around Paramount IP.
Pascal Ferracci, CEO of Parques Reunidos said:
This collaboration will allow our visitors to enjoy more of Paramount´s characters and franchises and will enable Parques Reunidos to launch strategic projects in a more agile way to evolve our value proposition.
Patricio Ramos, Chief Transformation Officer of Parques Reunidos said:
We have been excited to bring this new partnership to life through two very relevant investments: A Quiet Place Maze at Movie Park Germany opened this past Halloween season and offered our visitors an immersive experience based on the very popular Paramount franchise.
The new Nickelodeon area at Mirabilandia, Italy represents a major improvement to the value proposition for families with kids. These are the first two of a long list of investments to bring this long-term agreement to life.
The first Paramount-themed area debuted in Mirabilandia, Italy with Nickelodeon franchises on full display including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and DORA in addition to Spin Master’s PAW Patrol.
Movie Park Germany also got their very own A Quiet Place scare maze where they could be immersed in incredible film-level detailed sets.
You can check out the POV of that below:
What an exciting partnership and we look forward to seeing more Paramount content represented across the whole Parques Reunidos range.
