The Franklin Institute is working on developing a theme park exhibition in partnership with Universal Destinations & Experiences that celebrates all things Universal about the company’s theme parks and attractions.
Debuting in early 2026 before going on a North American Tour the theme park exhibition will offer an immersive exploration of Universal’s theme parks and attractions through artwork, replicas, models and interactive elements for guests.
MDSX, an award-winning experience design, media production and creative management agency is the lead design company on the project and president of new ventures at Universal Destinations & Experiences had the following to say on the project:
“Universal Destinations and & Experiences thrills and delights more than 50 million guests every year in our parks around the world,
The exhibition will reveal how Universal brings the worlds of famous movies, stories, and video games to life with a combination of creativity, innovation and industry-leading technology”
Get a behind-the-scenes look at the innovation, storytelling and world-building that are synonymous with Universal Theme Park. Learn about the iconic Studio all the way up to the brand new Universal Epic Universe project opening in May 2025.
Science, Technology, arts and mathematics in theme park design and development will also give guests a more technical look at how parks and rides operate.
Abby Bysshe, chief experience and strategy officer at the Franklin Institute said:
“The Franklin Institute is thrilled to announce its partnership with Universal Destinations & Experiences, a trailblazer in the themed entertainment industry, to develop a first-of-its-kind exhibition on how theme parks are made.
This showcase of innovation and creativity with global audience appeal is a testament to our commitment to delivering dynamic storytelling through exceptional experiences.”
