The incredible Toverland theme park based in the Netherlands has announced that it received 1,165,000 visitors last year which is a record for the park.
The visitor’s statistic is an increase of 13% from the previous record year of 2022.
Toverland pinpoints that the growth can be attributed to the opening of four new attractions in its themed area Avalon in addition to extended opening times and several seasonal events.
General director Jean Gelissen jr. looks back at an incredible year:
“Not only did we welcome more guests than ever before, but also our guest satisfaction was higher than ever before, an insane combination of which we and our entire Toverteam are very proud!
In July 2023, theme area Avalon saw the opening of four new attractions, extra play areas and various interactive experiences. “This expansion has turned Avalon into a full-fledged theme area, which allows us to attract a broader target audience and makes visitors stay a lot longer in this area”
In July 2023, the themed area of Avalon saw the opening of four new attractions, extra play areas and brand-new interactive experiences.
Toverland also invested in the new park show Aqua Bellatores and a new Haunted Experience called Now You’re Mine, an attraction that could only be visited during the popular Halloween Nights.
Speaking of the investments Jean Gelissen Jr went onto add:
“Also our investments in shows and seasonal events in 2023 clearly paid off.
We stimulate our guests to visit us multiple times a year by presenting a versatile and unique offer, which resulted in the highest number of guests with an annual pass ever. Finally, we have noticed a massive domestic and international growth in brand awareness.”
In 2024 Toverland will commence the building of the Cluhuis which consists of a new back-office environment where all Toverlandeds can feel at home and Toverland also wishes to grow into a short-time destination resort with permanent overnight stays being introduced to the park in the future.
The park also has big plans for the future including a hotel and new areas with new rides coming to the park with the full scope looking to all be implemented before 2030.
During my recent visit to Toverland I felt as though the park could benefit from overnight accommodation so to see this being something they are actively looking to add is an encouraging sign.
The only other criticism I had of Toverland was the lack of Dark Rides, Merlin’s Quest had such a beautiful dark ride section yet the rest of the park has absolutely no real dark rides of note.
A few dark rides for guests to indulge in themed up to the high standards that Toverland sets for its theming and it would be one very special park indeed!
I had a magical experience during my first-ever visit and you can check out the VLOG of our first-ever visit to the park for their winter event below:
Toverland’s plans for 2024 are to remain focused on extending the opening times and seasonal events. This means extra Halloween Days, and also the Winter Feelings event will be extended to include Wednesdays in December and January.
With this, the park will be open more often. The full annual calendar can be viewed on toverland.com/en/theme-park/opening-times.
