Wake The Tiger has officially been handed the keys to their brand new 80,000 sq ft space at Westfield London as the team takes full possession of the site and building can begin on a brand new immersive world.
Wake the Tiger Bristol is already the most immersive walkthrough experience attraction in the United Kingdom as you step into an alternative dimension and explore to your hearts content.
This new space at Westfield London will be Europe’s largest immersive art experience and is set to open late 2026 which seems mind boggling given the size of the space they’ve just acquired and the timescales to get a space like that completely transformed before the end of the year.
In my mind it feels like an impossible task but Wake the Tiger are confident they can get it completed as a team of more than 50 people will get to work on fundamentally reshaping a large-scale anchor space from inside out.
Supported by Unibail-Rodamco-Westfield (URW), Wake The Tiger now begins a ground-up transformation of the space, using immersive creativity to prioritise warmth, regulation and human connection.
Wake The Tiger’s Westfield London experience will be powered by hundreds of artists, makers and multidisciplinary creatives, working at scale to create an interconnected world that is emotionally resonant, culturally grounded and utterly human. Rather than relying on surface-level spectacle, the creative direction draws on deeper expressions of British culture – from music and counterculture to community and care – offering a counterpoint to the increasingly digital and automated creative landscape.
Luke Mitchell, Co-founder and Chief Creative Officer at Wake The Tiger, said:
“Getting the keys to this wicked space has brought a huge sense of release. It’s the result of years of searching, three solid years of dreaming, world building and the biggest investment we’ve ever taken on.
More than 50 people across the country – from theme park crews and tech specialists to underground art collectives – have poured their skills into this, all figuring it out together to get to this point.
There’s never been a fixed blueprint. The structure has been ripped up and redrawn more times than we can count, but that chaos is where the soul of it all lives. Out of it, something genuinely mindblowing will emerge – an experience that holds people gently, while expressing itself in the most eccentric, cosmic and beautifully British way possible.”
Wake the Tiger is a blend of walkthrough theme park and sheer exploratory delight and with the creative autonomy gifted to them (rare at this scale) I genuinely cannot wait to see what they conjure up and if this location will tie into the story of Meridia (the fictional world created within the Bristol attraction).
Constantin Wiesmann, Director of Leasing, Northern Europe at Unibail-Rodamco-Westfield, said:
“Wake The Tiger’s second location will become Westfield London’s largest leisure operator, highlighting the growing appeal of immersive, culturally driven destinations as consumers look for experiences that offer something genuinely different. We look forward to working closely with the team as the space takes shape ahead of its opening.”
As mentioned earlier in the article the Wake The Tiger Westfield London experience is scheduled to open in late 2026, with further creative and experiential details to be announced.
In the meantime check out a video of the Bristol attraction below to give you an idea of just how immersive and incredible this new space is going to be:
