Adventure Coast Southport is the brand new name for Southport Pleasureland as the park looks to be going in a brand new direction with a new rebrand for 2025.
Relaunching in 2025 the park promises fresh experiences, thrilling attractions and immersive family-friendly entertainment.
This exciting news also came with some new concept art for a revamped entrance along with a skyline photo which seems to depict the vertical drop coaster that Southport Pleasureland were given permission to build back in 2021.
Sadly, the park became a heavy victim of the pandemic and it has been a tough few years for the park but they aim to re-establish themselves as a standout destination as well as the town’s broader regeneration efforts.
Following the even more recent challenges in the news relating to Southport the town is determined to rebuild and assert its dominance as a top coastal resort.
Norman Wallis, owner of Adventure Coast Southport, said:
Southport Pleasureland has always been a place where families come to make lasting memories.
Adventure Coast is the next step in our journey. We’re reshaping the park to offer a fresh, immersive experience that sets the stage for exciting additions in the future.
Southport has faced a tough year, but our community’s determination and heart are stronger than ever.
Adventure Coast Southport represents more than a name change; it’s a commitment to our town’s revival and a vision for an exciting future.
We’re creating a destination that brings people together and restores pride in our town, putting Southport back in the national spotlight for all the right reasons.
This transformation not only signifies a reimagining of the park but also represents a significant step forward for Southport, reflecting the collective determination to rebuild, thrive, and embrace a brighter future.
The resort will undergo some upgraded theming which is always great news to here in the UK as we have very limited themed experiences and Southport has some great bits of theming scattered around the park.
Investment in staff training and safety technologies will also be paramount for the park and they’re hoping to develop a new atmosphere as the park lays foundations for the future.
Currently with the funfair style rides the attraction has I feel it needs to invest in more permanent experiences as it very much has always felt like a year-round funfair with some upgraded theming.
I am very pleased to see they’re going in a much different direction as part of this new rebrand and I can’t wait to see what new additions are coming to this lovely little seaside destination over the coming seasons.
Also, a big shoutout to whoever designed that brand new logo for the park, it’s great!
