Pleasure Beach Resort Blackpool have launched a Dreamy Treats range of soft toys on their website and I can’t help but think of Jellycats every single time I see them!
Jellycats started in 1999 and have since become a global brand hitting a whopping £333M last year alone with a pre-tax profit of £139M all for slapping a face on some soft toy household items and food and gaining a huge cult following of collectors with some items fetching insane resale prices for valuable rare pieces.
The Jellycat Amuseables range consists of a whole variety of products from a smiling pistachio to a cute little cake and more. They’re absolutely everywhere and even have dedicated stores and pop-up events in their Selfridges locations here in the UK.
Now let me put an image of a Jellycat Amuseables here:
Just a cute pair of marshmallows that are priced at quite a whopping £25. Now don’t get me wrong they’re very good quality and come in a lovely blue dustbag but no matter how much convincing my girlfriend gives me (she has a HUGE collection and has collected them for 20+ years) they’re overpriced.
Now fast forward to 2026 and our beloved Pleasure Beach Resort who boast the best theme park merchandise the UK has to offer has launched their Dreamy Treats range. Let me insert those photos below:
Notice any similarities?
I do absolutely adore this range though. My partner has been screaming for Jellycat to do a funfair or theme park range and Pleasure Beach said ‘hold my beer’.
Pricing is also ridiculously better as follows:
Hot Dog – £12.95
Ice Cream – £12.95
Coral – £14.95
Doughnut – £9.95
Candy Floss – £12.95
If I was you I’d certainly get these snapped up quick as recently Jellycat themselves have been hunting down a whole load of copycats sold by major retailers such as Morrisons, NEXT and even the famous toyshop Hamleys.
These may become collectors items very quickly unless they’re managed to find a loophole! Get yours today HERE
