A mashup of companies this morning has been founded as the LEGO Group, Hasbro and Merlin Entertainments have combined to bring beloved Peppa Pig characters to life in LEGO® DUPLO® form.
Ahead of Peppa Pig’s 20th anniversary, the companies are celebrating everyone’s favourite piggy with brand new experiences for toddlers.
The brand will introduce new ways for preschoolers to engage with the characters as LEGO fans have been asking for this collaboration for years.
It’s only natural that Peppa Pig came to life in buildable LEGO sets so along with Hasbro they’re working to make that happen.
Roberta Cardazzo, Design Manager at the LEGO Group said:
“Peppa is known for her confidence, ability to express herself and adopt new skills. She handles everyday tasks and obstacles with curiosity and charm and inspires children to be patient and learn to share.
Toddlers can be creative with the Peppa sets and play out stories with the iconic figures, while they learn about caring for nature, friendship, and daily routines. It has been a joy bringing Peppa to life in products and we hope our LEGO DUPLO PEPPA PIG will create laughs and joyful moments wherever she goes.”
The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin theme parks.
The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at LEGOLAND® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park.
The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures.
Casey Collins, President of licensed Consumer Products at Hasbro:
“For 20 years, PEPPA PIG has leaned into storytelling that reflects the real lives and first experiences of preschoolers around the world. With kids at the center of the brand, we recognize the importance of working with best-in-class partners to deliver toys and experiences tailored to her littlest fans,”
Scott O’Neil, CEO of Merlin Entertainments, said:
“This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years and the power of the brand, across borders and ages, is unparalleled.
We’re proud to bring Hasbro’s PEPPA PIG to life with the DUPLO brand, beginning with our new PEPPA PIG Theme Park in Gunzburg and our LEGOLAND Billund Resort, as our guests make life-long memories and learn through play.”
