After a few weeks of uncertainly it was revealed today that the first Peter Rabbit Blackpool attraction would be created in association with Merlin Entertainments.
Replacing Graffiti Golf and right next to Madame Tussauds Blackpool will be the brand new £1M Peter Rabbit TV series attraction.
The attraction will be the first stand-alone Merlin visitor attraction based on the series and this addition will join Merlin’s six other attractions in Blackpool including The Blackpool Tower and SEA LIFE Blackpool.
Merlin Entertainments (“Merlin” or “the Company”), a global leader in location-based entertainment, announces a brand-new, world class, PETER RABBIT™ TV series attraction which will launch on Blackpool’s famous seafront next year.
18 months in the making this project has been developed in partnership with Silvergate Media, Penguin Ventures (on behalf of PETER RABBIT™ brand owners Frederick Warne & Co.) and Blackpool Council.
The new experience will provide the opportunity to hop into the over-sized world of Peter and his friends to embark on an adventure across five fluffy-tailed themed zones.
Guests will need to think like a rabbit, move like a rabbit and deploy rabbit-like senses with a whole burrow-full of creativity in order to complete the challenges and earn badges – seeing if they have the skills to join the secret treehouse club!
Kate Shane, regional director of Merlin Entertainments said:
“We are thrilled to be welcoming such an icon to Blackpool! Peter Rabbit is a well-loved household name for young and old and is globally renowned.
We are delighted that this new attraction concept will be created here in Blackpool first. We firmly support Blackpool’s overall ambition to be the UK’s number one family seaside resort and with such a family-favourite brand joining our Blackpool Cluster of attractions we can’t wait to ‘hop’ to it and get the experience open next year.”
Cllr Lynn Williams leader of Blackpool Council said:
“This new attraction will be another fabulous addition to Blackpool’s growing portfolio of world-class attractions that are aimed at a family market.
The creation of a standalone experience featuring one of the world’s best-known children’s characters will provide another compelling reason to visit what we believe is the UK’s ultimate family resort.”
Lisa Macdonald SVP Consumer Products and Content Sales at Silvergate Media said:
“We’re excited to partner with Merlin Entertainments on a new stand-alone attraction that brings the animated adventures of Peter Rabbit and his friends to life for families in Blackpool.
Harnessing the multi-generational appeal of Peter Rabbit to create a unique brand experience and unforgettable day out will enhance its enduring popularity for generations to come.”
Thomas Merrington Creative Director at Penguin Ventures said:
“Working with Merlin on creating this attraction over the past year, pulling together ideas and new themes from the show and seeing them come to life has been such a thrill.
This really will deliver a brand new experience and I am so excited to see how our young fans will engage with the multiple aspects of this highly interactive play attraction.”
