Qiddiya City in Saudi Arabia has launched a destination marketing and management organisation which will focus on global trade partners, businesses and investors.
This exciting giga-project is set to create an entire city dedicated to play, packed full of entertainment, sports and culture with 12 (yes 12) theme parks in total planned for the city.
This new organisation will promote and manage the city as it looks to become a world-class hub for entertainment as well as a place to live, work and invest.
Abdullah Aldawood, managing director of Qiddiya Investment Company said:
“This launch underscores our commitment to working hand-in-hand with the trade to develop a world-class destination.
As one of Saudi Arabia’s pivotal giga-projects, Qiddiya City stands at the heart of Vision 2030’s ambitions for a vibrant society, a thriving economy and an ambitious nation.
We expect Qiddiya City to welcome millions of visitors per year and be a home for half a million people, in addition to creating hundreds of thousands of jobs and pathways for a host of new careers.”
The city is set to house more than 400 tourist attractions including a water park, multiple theme parks, a gaming and esports district, a football stadium, an F1 track, museums and more.
Ross McAuley, the organisation’s director general said:
“At Play Qiddiya City… we are positioning Qiddiya City as a destination where travellers can discover, engage and grow with others through immersive, interactive and adventure-filled experiences.
The shift in the travel industry is undeniable. People no longer want to travel for the sake of ticking destinations off a list – travellers are seeking new experiences that push for more, especially in the genres of active vacations or major live events.
We have seen the global development of this fast-growing sector as people are travelling for concerts, sports competitions and festivals.
We are creating a destination which has the foundations to take the visitor experience to a different level, in a way which has never been done before.”
Missed Qiddiya City at the World Travel Market in London? CLICK HERE
